About This Course
This course will teach you the fundamentals of Google Ads, how to create campaigns, optimize them, and track performance using real-world projects and live ads.
What You Will Learn
Understand Google Ads fundamentals, campaign creation, keyword research, ad optimization, and how to analyze and track ads performance.
Course Curriculum
Introduction to Google Ads
Overview of Google Ads platform, understanding the interface, account setup, and campaign types.
🧩 Live Project:
Creating Search Campaigns
Learn how to create and optimize Google Search ads to target users who are actively searching for your product or service.
🧩 Live Project:
Creating Display Campaigns
Learn how to create Google Display ads that appear across the Google Display Network to drive brand awareness and reach new customers.
🧩 Live Project:
Keyword Research & Targeting
Understanding how to research and select the right keywords for your campaigns to maximize results.
🧩 Live Project:
Writing Effective Ad Copy
Best practices for writing compelling and effective ad copy that converts and stands out in search results.
🧩 Live Project:
Bidding Strategies and Budgeting
Learn how to set bids, manage budgets, and choose the right bidding strategies for your campaigns.
🧩 Live Project:
Optimizing Google Ads Campaigns
Advanced techniques for optimizing campaigns based on performance data, including A/B testing and conversion tracking.
🧩 Live Project:
Tracking Performance and Analytics
Learn how to set up tracking, analyze performance metrics, and use Google Analytics and Google Ads Reports to adjust campaigns.
🧩 Live Project:
Running Live Ads Campaigns
Work on a live project where you will create, manage, and optimize a live Google Ads campaign with a real budget.
🧩 Live Project: