About This Course
This course provides advanced-level knowledge on using Google Analytics for deep data analysis and report creation. Work on live projects to learn how to provide management with strategic insights and professional reports.
What You Will Learn
Master advanced Google Analytics setup, complex data tracking, and custom report creation. Learn how to use GA to inform top-level decisions, create actionable insights, and present data to management.
Course Curriculum
Google Analytics Advanced Setup & Configuration
Learn how to configure Google Analytics at an advanced level, including custom tracking, goals, and setting up data streams.
🧩 Live Project:
Custom Reports and Dashboards
Master creating custom reports and dashboards in GA to track key performance indicators and present data in a way that is valuable for management.
🧩 Live Project:
E-commerce Tracking & Conversion Goals
Learn to track e-commerce metrics, set up conversion goals, and use this data to improve business decisions and performance.
🧩 Live Project:
Advanced Segmentation for Deeper Insights
Dive deep into advanced segmentation techniques to analyze user behavior, and demographic data, and segment for specific business needs.
🧩 Live Project:
Creating Actionable Insights for Management
Learn how to interpret GA data and transform it into actionable insights that can influence top management’s strategic decisions.
🧩 Live Project:
Custom Alerts & Automating Reports
Set up custom alerts to track important events and automate the reporting process for real-time monitoring and business agility.
🧩 Live Project:
Reporting to Management: Best Practices
Learn the best ways to structure and present data in reports tailored for top management, focusing on what is most important for decision-making.
🧩 Live Project:
Live Project: Real Data Analysis & Reporting
Apply all learned concepts on a live project, generating real reports, providing insights, and presenting findings to management.
🧩 Live Project: